With millennials dominating the market, First Face Ltd share tips on connecting with these ideal consumers through direct marketing.
Millennials continue to grow as the most influential demographic of consumers around the world. First Face Ltd believes it is important for businesses to stay on trend because in doing so, they will provide millennials with products and services that are fresh and modern, and ones which they can truly get excited about.
Here, the firm shares their tips and tactics to help businesses and their marketing campaigns connect with millennials on a level that resonates with their demographic:
Understand who they are
First Face Ltd believes that millennials are still viewed by some marketing agencies as ‘kids’ who are still dependent financially on their parents. They are viewed as entitled, glued to their mobile phones with a lazy attitude – doing everything in their power to avoid the responsibilities of adulthood. However, the firm would argue that the age range of this demographic has shifted to around 19 – 36. This means that their adult life has truly begun, with more than half of the older millennials being married and having children. This would mean that they would have adult concerns and priorities and a much larger consumer spending power than a few years ago. First Face Ltd is keen to stress that many of the millennial are in fact not lazy and suggests businesses must simply take the time to establish what they are truly passionate about in order to motivate their purchasing decisions (Your Story, 2016).
Don’t get formal
When targeting millennials, First Face Ltd believes it’s important to remember that the demographic in question believes it is now par for the course to come to an office or work environment in a T-shirt and jeans – smart casual at best. Although this is a stereotype, in general being formal is not a way to deal with the millennials, and the content produced in marketing endeavours to target them should mirror this acknowledgement, keeping it as casual yet professional as possible. First Face Ltd suggests that this is not always easy, as it is important to maintain brand identity without reshaping brand image too much just to cater to one demographic. Throwing about a few slang terms has been described as an introductory method of earning a few extra brownie points with millennials (Your Story, 2016).
Appeal to their needs
First Face Ltd believes that millennials have been misunderstood for years, but if a business can provide them with a fresh outlook – alongside matching their wants and desires – then millennials will go the extra mile for them in their purchasing behaviour. By displaying a realistic vision of the company’s dream, it will allow millennials to form an opinion on whether the vision matches theirs. The key is to deliver the message with passion; be bold, be upfront – and most of all with the progression of social media, be honest with them.
First Face Ltd is an outsourced sales and marketing firm based in Nottingham. The firm specialises in a unique form of marketing which allows them to represent their clients’ products through personalised marketing campaigns. First Face Ltd believes their direct marketing techniques allow the firm to shape consumer perception in a way that generates an increased brand image, and ultimately brand loyalty for their clients.