With millennials being the largest current generation of workers, Nottingham-based direct marketing specialists, First Face Ltd have shared their 5 secret steps for motivating millennials.
Millennials are the generation born between 1980 and 2000 and are extremely self motivated with a willingness to improve their community and economy; as a result, millennials are leading the way in business. More than 69% of millennial entrepreneurs surveyed agree that having a positive economic impact was an important factor when deciding to go into business and 59% wanted to have a positive impact in their community.
Millennials are self-motivated, but it always helps to have extra motivation from outside influences to help pave the way for success. Motivation is generally what energises, maintains and controls behaviour and motivated workers will retain a high level of innovation while producing higher-quality work at a higher level of efficiency. With the cost in motivating workers essentially zero, direct marketing specialists First Face, outlines their 5 steps on how to motivate a team of millennials.
Innovation – according to a study by Deloitte, 78% of millennials were strongly influenced by how innovative a company was before deciding whether to work there. If a company wants to attract and keep millennials, they must remain innovative.
Development – millennials are continuous learners. Keep millennials motivated by providing continuous opportunities for learning and career development.
Collaboration – according to a study by Qualtrics, 74% of millennials ranked a collaborative work environment as a high priority, so it is important to provide networking opportunities for millennials to build a business network for themselves.
Flexibility – Cisco Systems have revealed that 69% of millennials believe office attendance on a regular basis is unnecessary. Keep millennials motivated by giving them some flexibility with their work schedule.
Purpose – meaningful work is the primary factor that helps millennials stay motivated.
First Face is an innovative and dynamic outsourced sales and marketing firm based in Nottingham. The firm specialises in a personalised form of marketing which allows them to connect with their clients’ consumers directly and in person. By connecting with consumers via face-to-face marketing methods, First Face are able to encourage long-lasting relationships between brand and consumer and offer consumers a personalised service, which drives brand loyalty and encourages a greater number of sales.