Paul Sandhu, Managing Director of First Face Ltd, has been conducting workshops over the course of this week, examining the must-have habits of a booming business.
Eager to highlight “success” isn’t all about achievement and the end result, Mr Sandu expressed to the workforce how processes must be examined if any company hopes to emulate their positive results. Being efficient, transparent and good at communicating, are healthy habits and fundamental pillars of any successful business.
The CEO outlined to his contractors the four key strengths he believes vital to any company looking to rise above the rest in the highly competitive and fast-paced industry of sales and marketing:
Cash is King
“In this industry, you cannot exist without the promise of cash or future payment. Money should remain the primary measure of any company’s success at every stage of the process.”
Don’t Let Your Ego Dictate Your Team
“Egos cannot enter the workplace. It is important to remember, when managing a team, to not become too consumed by the materialistic and physical aspects of the business. Being a team leader or a business owner is not about being the centre of attention, it is about making everyone’s lives easier. Guiding and advising your others to enable them to progress and giving them the chance to perform at their best.”
Don’t Become Chained to Your Desk
“Counting the hours racked up each day is not an accurate way of measuring success in this industry. Simply being present is not enough. I believe it is about identifying what kind of work setting you work best under, who you work best with and what your core skills are, to implement an effective plan which gets the top quality results.”
Concentrate on Customer Service
“Everyone in this industry knows customer acquisition is hard and customer retention is even harder. This is why customer service must be high on any company’s list of priorities. I want First Face Ltd’s primary efforts to lie in the acquisition of repeat, happy customers who are likely to recommend our clients’ brands to their friends and family. After all, the more human the customer journey feels, the more likely they are to return.”
Event marketing firm, First Face Ltd. operates in the outsourced sales and marketing industry. Based in Nottingham, the company specialises in a personalised form of direct marketing which allows them to connect with their clients’ ideal consumers via face-to-face marketing. This one-to-one interaction helps to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.