In a bid to skyrocket the sales of the First Face Ltd workforce, this week CEO Paul Sandhu has been sharing strategies which he hopes will help the company attain epic growth.
Dedicating a number of workshops on ‘How to Become the Ultimate Sales Machine’, Paul has been focusing on this theme, conducting several morning meetings on the subject from the firm’s Nottingham headquarters. Detailing a handful of valuable sales tips, the Managing Director is keen to inspire his workforce, motivating them at the beginning of every work day.
By targeting and prioritising doing business with influential, core buyers in their market, Mr Sandu believes that no matter how small, this will create a referral-based market, helping build a positive reputation for the company and the products they are marketing.
To become successful, the managing director believes one must selflessly and openly share their knowledge, without expecting anything in return. By doing so, the firm will be recognised as a ‘go-to’ company that possess valuable expertise.
Viewing obstacles as opportunities has proven to elevate sales and marketing firms high above the rest, creating significant profit in the process, Mr Sandu advised. Finding the source of a client’s emergency or catastrophe and identifying how it can be remedied and transformed into a marketing opportunity is a hugely desirable skill for any contractor to have.
Paying attention to detail is an important measure to take Mr Sandu outlined, warning his workforce of the dangers of letting their focus on numbers slip. The greater the growth of the firm, the greater their responsibility, he explained, urging the contractors not to neglect their KPI’s and to keep a keen eye on the moving parts impacting the net revenue of the firm.
Quoting CEO Craig Handley of ListenTrust, Mr Sandu stated: “Understand this: every single rock star can only take you so far.” Outlining the importance of seeing the greatest people ‘of the minute’, he explained how First Face Ltd focus on finding candidates who have proven to perform well, consistently, rather than individuals excelling expectations but inevitably burning out quickly.
Event marketing firm, First Face Ltd. operates in the outsourced sales and marketing industry. Based in Nottingham, the company specialises in a personalised form of direct marketing which allows them to connect with their clients’ ideal consumers via face-to-face marketing. This one-to-one interaction helps to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.